Here’s how Sterling Diamonds sources its diamonds
Once we’ve agreed the type of diamond you’re looking for – carats, clarity, size, cost and so on – we’ll see whether we have any suitable stones in stock.
If not, and often even if we do, we’ll visit our suppliers’ websites, to see what they have as well. They give us access to a wealth of information which does not appear on the diamond certificate, such as whether the diamond is hazy, where any blemishes are located and whether they can be seen with the naked eye, so we can make a really informed decision.
If we see a stone that seems to meet our criteria, we speak to the supplier (often as far afield as India, the USA, Belgium, Hong Kong or Israel) to get a verbal description, and advice on whether the diamond is a good buy or not.
Of-course, we also ascertain that it is conflict-free and carries a Kimberley Process certificate, showing that the rough diamonds were shipped in a container that could not be tampered with, and did not profit rebel movements, so that you know that your diamond is ethically sourced.
Ultimately, you get to choose from several stones, which you can see as regular pictures, or as 3D images.
And of course, you then have your choice of settings as well (but that’s another story…). 90% of our rings are manufactured in the UK.
The advantages of working with a diamond dealer include cost; because we cut out the middleman, and often even go straight to the manufacturers of the stone, we can ensure you get the best possible price for your purchase.
We have access to diamonds you would otherwise never see (even pink ones…), information about the stones you would otherwise never get, and expertise which you won’t find elsewhere.
Our clients also tell us that they love the excitement of going directly to the diamond dealer, in the buzzing diamond bourse – and truthfully, even after years of working here, it never wears off!
So if you are looking for a diamond that is truly bespoke, unique and special, and want more choice than anyone else, please do give us a call on 020 7242 4552. We’ll personally guide you through the process, so that you are confident in your choice of ring, and can be proud of what you’ve bought.