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How To Buy a Diamond Ring Online

Buying a diamond ring (or diamond earrings… or a diamond pendant….) is a big decision, financially, emotionally and symbolically.

Now that every jeweller in Hatton Garden and beyond has a website, can it be done online?

Well, yes and no.

The advantage of shopping online is that you can research your purchase thoroughly. Whether you are looking for a simple diamond solitaire, a rarer ruby ring or something completely custom-made, you’ll be able to see a wide variety of choices.

Make sure you are speaking to someone with real experience both in the jewellery field and in stones – not just to a salesperson. They should be arming you with information so that you can reach the right decision, not push you towards one.

A common mistake, when shopping for engagement rings online, is to buy one because you like the design of the ring. But however pretty the setting might be, the question you should be asking yourself is: “Is this the right diamond?”

That, after all, is where the real value of the ring lies.

If you find a setting you like, you can find the right diamond for it. But don’t accept ‘any old’ diamond just because it’s in the right ring. That would be like buying a house because you like the front garden!

Ensure that any diamond you buy is certified, and that any shop you are considering buying from is reputable. They need to members of the National Association of Goldsmiths, GIA (Gemological Institute of America), WFDB (World Federation of Diamond Bourses), HRD (Hoge Raad voor Diamant) and so on. They are the recognised industry standard.

Lastly, check their returns policy!

We hope you love the diamonds here on Sterling Diamond’s website. Please do contact us if you would like to discuss any of them any further. We’d be delighted to help you pick a diamond you or your fiancée will love forever!

For a personal consultation, please call 020 7242 4552.

We hope you love the diamonds here on Sterling Diamond’s website. Please do give us a call if you would like to discuss any of them any further. We’d be delighted to help you pick a diamond you or your fiancée will love forever!

For a personal consultation, please call 020 7242 4552.

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